Why we’re building Accent Artisan?

We always wanted to speak like native English speakers because we didn’t want to be looked at as foreigners with funny accents. Everyone has heard excuses like “just learn enough vocabulary and grammar and if you do that long enough, eventually you’ll speak just like native speakers.” On the other hand, we’ve also heard it’s impossible to sound like a native speaker because we don’t live in an English-speaking country, because our parents are not native speakers or because we didn’t start learning when we were 5 years old. We didn’t believe these myths and as it turns out… there are more people like us out there, who want to clearly and confidently express themselves.

We believe in looking deeper because there's more to meaningful conversation than just the words. As it turns out, language is much less about all the written stuff and more about how you move your body. Sounds are a consequence of shape…So form the correct shape and you’ll get the correct sound out of it. That’s why Accent Artisan teaches where to put your tongue, your lips, etc. Essentially, you have to make funny faces to speak like a native English speaker. This builds up your muscle memory and also teaches you how to manage your fear of talking. Using these techniques we can even teach you different accents like the standard British or American accent.

Also, training your muscle memory is like riding a bicycle. Once your body remembers what to do it will never forget it. That means you’ll stop forgetting vocabulary items and even grammatical structures as your body remembers it for you. Something magical happens when people understand you as if you were one of their own. That's why we help you to dig deep to create real connections and meaningful relationships through communication. It's the little things that matter, after all.

How does it work?

  1. You listen to pairs of sounds and decide if they are the same or not.
  2. After we show you how to move your mouth to get the correct sounds out, you are able to practice both general sounds and sounds specific to either British or American English.
  3. Once you master pronunciation of entire sentences, we introduce you to stress patterns.
  4. You then learn how to incorporate melody and rhythm into your speech.
  5. Following, you are exposed to the specific vocabulary of your chosen accent – either British or American.
  6. Finally, you practice putting it all together in a unique blend that showcases your own personality.
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Why does it matter?

  1. Don't be perceived as a generic stereotype. People who speak with a strong foreign accent are perceived as 30% less trustworthy.
  2. Create deeper bonds with your bosses and colleagues. People with great English pronunciation skills earn on average 40% more.
  3. Have courage to clearly say what needs to be said. Companies lose 30% of productivity due to miscommunication.